{"id":5019,"date":"2014-09-03T11:27:00","date_gmt":"2014-09-03T09:27:00","guid":{"rendered":"https:\/\/www.pentainvestments.com\/penta-zacina-investovat-do-medii\/"},"modified":"2014-09-03T11:27:00","modified_gmt":"2014-09-03T09:27:00","slug":"penta-zacina-investovat-do-medii","status":"publish","type":"post","link":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/","title":{"rendered":"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p><strong>Investi\u010dn\u00ed skupina Penta vstupuje na medi\u00e1ln\u00ed trh, a to prost\u0159ednictv\u00edm spolupr\u00e1ce s holandskou investi\u010dn\u00ed spole\u010dnost\u00ed V 3 Media Holdings. Ta uzav\u0159ela akvizici vydavatelstv\u00ed 7 PLUS, a.s., v\u010detn\u011b internetov\u00e9 spole\u010dnosti Centrum Holdings, a akvizici vydavatelstv\u00ed TREND Holding, s.r.o. Pod tato vydavatelstv\u00ed pat\u0159\u00ed mimo jin\u00e9 nej\u010dten\u011bj\u0161\u00ed slovensk\u00fd t\u00fdden\u00edk PLUS 7 dn\u00ed, den\u00edk Plus JEDEN DE\u0147 a ekonomick\u00fd t\u00fdden\u00edk TREND.<\/strong><\/p>\n<p><strong>C\u00edlem Penty je postupn\u011b roz\u0161\u00ed\u0159it sv\u00e9 investi\u010dn\u00ed p\u016fsoben\u00ed v m\u00e9di\u00edch i na \u010desk\u00fd a polsk\u00fd trh a aktivn\u011b se tak pod\u00edlet na prob\u00edhaj\u00edc\u00ed vlastnick\u00e9 konsolidaci.<\/strong><\/p>\n<p><em>\u201eEkonomick\u00fd model fungov\u00e1n\u00ed p\u0159edev\u0161\u00edm ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed \u010del\u00ed z\u00e1sadn\u00edm v\u00fdzv\u00e1m v podob\u011b poklesu tr\u017eeb z reklamy. Je z\u0159ejm\u00e9, \u017ee na to, aby se tradi\u010dn\u00ed m\u00e9dia dok\u00e1zala p\u0159izp\u016fsobit t\u00e9to nov\u00e9 realit\u011b a p\u0159e\u017e\u00edt, pot\u0159ebuj\u00ed finan\u010dn\u011b siln\u00e9ho a stabiln\u00edho investora. My proto chceme na\u0161im medi\u00e1ln\u00edm partner\u016fm nab\u00eddnout finan\u010dn\u00ed stabilitu a z\u00e1rove\u0148 \u0161irok\u00e9 know-how a expert\u00edzu z \u0159\u00edzen\u00ed slo\u017eit\u00fdch restrukturaliza\u010dn\u00edch projekt\u016f v regionu. Na\u0161\u00edm c\u00edlem je pod\u00edlet se na vybudov\u00e1n\u00ed ekonomicky \u00fasp\u011b\u0161n\u00e9ho modelu fungov\u00e1n\u00ed m\u00e9di\u00ed ve st\u0159edoevropsk\u00e9m regionu,\u201c<\/em> \u0159ekl Martin Danko, mluv\u010d\u00ed investi\u010dn\u00ed skupiny Penta.<\/p>\n<p><strong>D\u016fvody, kter\u00e9 vedou Pentu ke vstupu na medi\u00e1ln\u00ed trh:<\/strong><\/p>\n<ul>\n<li>st\u0159edoevropsk\u00fd akvizi\u010dn\u00ed potenci\u00e1l, kter\u00fd umo\u017e\u0148uje velikost investice v souladu s investi\u010dn\u00edmi krit\u00e9rii Penty<\/li>\n<li>postupn\u00fd odchod nadn\u00e1rodn\u00edch vydavatelsk\u00fdch skupin a hr\u00e1\u010d\u016f z regionu<\/li>\n<li>v\u00fdrazn\u00e1 exponovanost Penty v maloobchodn\u00edm odv\u011btv\u00ed a ve firm\u00e1ch, kter\u00e9 jsou siln\u011b orientovan\u00e9 na koncov\u00e9ho z\u00e1kazn\u00edka; Penta vlastn\u00ed firmy, jako je Fortuna, Dr. Max, D\u00f4vera, EM&amp;F Group, Svet zdravia, EMC, ProCare, Primabanka a Privatbanka, kter\u00e9 spolu s dal\u0161\u00edmi retailov\u00fdmi spole\u010dnostmi dosahuj\u00ed ro\u010dn\u00ed tr\u017eby v objemu 3,5 miliardy eur<\/li>\n<li>investice do m\u00e9di\u00ed vytv\u00e1\u0159\u00ed pro tyto firmy a projekty zaj\u00edmavou obchodn\u00ed p\u0159\u00edle\u017eitost v podob\u011b vyu\u017e\u00edv\u00e1n\u00ed reklamn\u00edho cross sellingu jak v tradi\u010dn\u00ed (nap\u0159. ti\u0161t\u011bn\u00e9), tak i v online podob\u011b; pro ob\u011b dv\u011b strany (m\u00e9dia i uveden\u00e9 firmy a projekty) m\u00e1 takov\u00e9 partnerstv\u00ed v\u00fdznamn\u00fd komer\u010dn\u00ed potenci\u00e1l<\/li>\n<\/ul>\n<p><em>\u201eT\u00fdden\u00edk Trend pova\u017eujeme za jeden z nejkvalitn\u011bj\u0161\u00edch a nejkompetentn\u011bj\u0161\u00edch titul\u016f na slovensk\u00e9m medi\u00e1ln\u00edm trhu. Vydavatelstv\u00ed 7 PLUS zase p\u0159edstavuje tradi\u010dn\u00ed a \u0161irokospektr\u00e1ln\u00ed medi\u00e1ln\u00ed portfolio se siln\u00fdmi ti\u0161t\u011bn\u00fdmi i online tituly,\u201c<\/em> uvedl Martin Danko.<\/p>\n<p>V n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch m\u00e1 Penta spolu se sv\u00fdmi partnery za c\u00edl vybudovat a p\u0159edstavit medi\u00e1ln\u00ed management, kter\u00fd bude slo\u017een\u00fd z mezin\u00e1rodn\u00edch i dom\u00e1c\u00edch expert\u016f. Management bude zodpov\u011bdn\u00fd za dal\u0161\u00ed akvizice nejen na slovensk\u00e9m, ale i na \u010desk\u00e9m a polsk\u00e9m trhu, a z\u00e1rove\u0148 bude strategicky \u0159\u00eddit cel\u00e9 medi\u00e1ln\u00ed portfolio.<\/p>\n<p><em>\u201eJsme si pln\u011b v\u011bdomi zodpov\u011bdnosti i obav, kter\u00e9 m\u016f\u017ee n\u00e1\u0161 vstup na medi\u00e1ln\u00ed trh vyvolat \u2013 p\u0159edev\u0161\u00edm proto, \u017ee na\u0161e investi\u010dn\u00ed skupina pat\u0159\u00ed mezi p\u0159edn\u00ed hr\u00e1\u010de na slovensk\u00e9m, \u010desk\u00e9m a polsk\u00e9m trhu. I proto chceme d\u016fsledn\u011b odd\u011blit \u0159\u00edzen\u00ed a \u010dinnost redakc\u00ed od na\u0161ich dal\u0161\u00edch podnikatelsk\u00fdch aktivit \u010di z\u00e1jm\u016f. S veden\u00edm redakc\u00ed chceme otev\u0159en\u011b diskutovat o jasn\u011b definovan\u00fdch pravidlech v podob\u011b etick\u00e9ho kodexu, kter\u00fd bude redakc\u00edm garantovat nez\u00e1vislost p\u0159i tvorb\u011b novin\u00e1\u0159sk\u00e9ho obsahu,\u201c<\/em> dodal Martin Danko.<\/p>\n<p><strong>Medi\u00e1ln\u00ed skupina 7 PLUS<\/strong><\/p>\n<ul>\n<li>vydavatelstv\u00ed 7 PLUS vzniklo v roce 1990 a je druh\u00fdm nejv\u011bt\u0161\u00edm vydavatelstv\u00edm na Slovensku<\/li>\n<li>vyd\u00e1v\u00e1 15 titul\u016f se \u0161irok\u00fdm spektrem zam\u011b\u0159en\u00ed<br \/>hlavn\u00edmi tituly jsou den\u00edk Plus JEDEN DE\u0147 a t\u00fdden\u00edk PLUS 7 DN\u00cd, kter\u00fd je l\u00eddrem v po\u010dtu prodan\u00fdch v\u00fdtisk\u016f mezi slovensk\u00fdmi t\u00fdden\u00edky<\/li>\n<li><a href=\"http:\/\/www.7plus.sk\">www.7plus.sk<\/a>\u00a0<\/li>\n<li>internetov\u00e1 medi\u00e1ln\u00ed spole\u010dnost Centrum Holdings je sou\u010d\u00e1st\u00ed skupiny 7 PLUS od roku 2013; Centrum Holdings vzniklo v roce 2008 slou\u010den\u00edm dvou samostatn\u00fdch firem \u2013 Atlas.sk a NetCentrum<br \/>v sou\u010dasnosti provozuje 13 internetov\u00fdch zna\u010dek zam\u011b\u0159en\u00fdch na \u0161irokou \u0161k\u00e1lu slu\u017eeb<\/li>\n<li>v roce 2013 dos\u00e1hla skupina 7 PLUS tr\u017eby ve v\u00fd\u0161i 26,3 milionu eur<\/li>\n<\/ul>\n<p><strong>Vydavatelstv\u00ed TREND Holding<\/strong><\/p>\n<ul>\n<li>vyd\u00e1v\u00e1 t\u00fdden\u00edk TREND, \u010dtrn\u00e1ctiden\u00edk Profit a provozuje port\u00e1l trend.sk<\/li>\n<li>TREND je analytick\u00fd titul o ekonomice a podnik\u00e1n\u00ed, kter\u00fd vych\u00e1z\u00ed od roku 1991. Profit je magaz\u00edn o inspirativn\u00edch lidech v byznysu i mimo n\u011bj, informuje o investov\u00e1n\u00ed a spravov\u00e1n\u00ed pen\u011bz. Trend.sk je nejen online verz\u00ed ti\u0161t\u011bn\u00fdch titul\u016f, ale p\u0159in\u00e1\u0161\u00ed i denn\u00ed zpravodajstv\u00ed a origin\u00e1ln\u00ed obsah pro \u010dten\u00e1\u0159e na webu.<\/li>\n<li>vydavatelstv\u00ed tak\u00e9 organizuje TREND konference, diskuzn\u00ed f\u00f3ra TREND Business Brunch a TREND Business Breakfast, TREND a PROFIT semin\u00e1\u0159e a workshopy<\/li>\n<li>analytick\u00e1 jednotka TREND Analyses sestavuje \u017eeb\u0159\u00ed\u010dky nejv\u011bt\u0161\u00edch firem TREND TOP a p\u0159ipravuje analytick\u00e9 produkty. Ud\u011bluje V\u00fdro\u010dn\u00ed ceny TRENDU za mimo\u0159\u00e1dn\u00e9 podnikatelsk\u00e9 v\u00fdsledky a vyhla\u0161uje ocen\u011bn\u00ed Firma roku, Banka roku, Poji\u0161\u0165ovna roku a Mana\u017eer roku.<\/li>\n<li>v roce 2013 dos\u00e1hlo vydavatelstv\u00ed tr\u017eeb ve v\u00fd\u0161i 5,18 milion\u016f eur<\/li>\n<li><a href=\"http:\/\/www.trendholding.sk\">www.trendholding.sk<\/a><\/li>\n<\/ul>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[61],"class_list":["post-5019","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-tiskove-zpravy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed &#8212; Penta Investments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed &#8212; Penta Investments\" \/>\n<meta property=\"og:description\" content=\"Investi\u010dn\u00ed skupina Penta vstupuje na medi\u00e1ln\u00ed trh, a to prost\u0159ednictv\u00edm spolupr\u00e1ce s holandskou investi\u010dn\u00ed spole\u010dnost\u00ed V 3 Media Holdings. Ta uzav\u0159ela akvizici vydavatelstv\u00ed 7 PLUS, a.s., v\u010detn\u011b internetov\u00e9 spole\u010dnosti Centrum Holdings, a akvizici vydavatelstv\u00ed TREND Holding, s.r.o. Pod tato vydavatelstv\u00ed pat\u0159\u00ed mimo jin\u00e9 nej\u010dten\u011bj\u0161\u00ed slovensk\u00fd t\u00fdden\u00edk PLUS 7 dn\u00ed, den\u00edk Plus JEDEN DE\u0147 a ekonomick\u00fd t\u00fdden\u00edk TREND. C\u00edlem Penty je postupn\u011b roz\u0161\u00ed\u0159it sv\u00e9 investi\u010dn\u00ed p\u016fsoben\u00ed v m\u00e9di\u00edch i na \u010desk\u00fd a polsk\u00fd trh a aktivn\u011b se tak pod\u00edlet na prob\u00edhaj\u00edc\u00ed vlastnick\u00e9 konsolidaci. \u201eEkonomick\u00fd model fungov\u00e1n\u00ed p\u0159edev\u0161\u00edm ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed \u010del\u00ed z\u00e1sadn\u00edm v\u00fdzv\u00e1m v podob\u011b poklesu tr\u017eeb z reklamy. Je z\u0159ejm\u00e9, \u017ee na to, aby se tradi\u010dn\u00ed m\u00e9dia dok\u00e1zala p\u0159izp\u016fsobit t\u00e9to nov\u00e9 realit\u011b a p\u0159e\u017e\u00edt, pot\u0159ebuj\u00ed finan\u010dn\u011b siln\u00e9ho a stabiln\u00edho investora. My proto chceme na\u0161im medi\u00e1ln\u00edm partner\u016fm nab\u00eddnout finan\u010dn\u00ed stabilitu a z\u00e1rove\u0148 \u0161irok\u00e9 know-how a expert\u00edzu z \u0159\u00edzen\u00ed slo\u017eit\u00fdch restrukturaliza\u010dn\u00edch projekt\u016f v regionu. Na\u0161\u00edm c\u00edlem je pod\u00edlet se na vybudov\u00e1n\u00ed ekonomicky \u00fasp\u011b\u0161n\u00e9ho modelu fungov\u00e1n\u00ed m\u00e9di\u00ed ve st\u0159edoevropsk\u00e9m regionu,\u201c \u0159ekl Martin Danko, mluv\u010d\u00ed investi\u010dn\u00ed skupiny Penta. D\u016fvody, kter\u00e9 vedou Pentu ke vstupu na medi\u00e1ln\u00ed trh: st\u0159edoevropsk\u00fd akvizi\u010dn\u00ed potenci\u00e1l, kter\u00fd umo\u017e\u0148uje velikost investice v souladu s investi\u010dn\u00edmi krit\u00e9rii Penty postupn\u00fd odchod nadn\u00e1rodn\u00edch vydavatelsk\u00fdch skupin a hr\u00e1\u010d\u016f z regionu v\u00fdrazn\u00e1 exponovanost Penty v maloobchodn\u00edm odv\u011btv\u00ed a ve firm\u00e1ch, kter\u00e9 jsou siln\u011b orientovan\u00e9 na koncov\u00e9ho z\u00e1kazn\u00edka; Penta vlastn\u00ed firmy, jako je Fortuna, Dr. Max, D\u00f4vera, EM&amp;F Group, Svet zdravia, EMC, ProCare, Primabanka a Privatbanka, kter\u00e9 spolu s dal\u0161\u00edmi retailov\u00fdmi spole\u010dnostmi dosahuj\u00ed ro\u010dn\u00ed tr\u017eby v objemu 3,5 miliardy eur investice do m\u00e9di\u00ed vytv\u00e1\u0159\u00ed pro tyto firmy a projekty zaj\u00edmavou obchodn\u00ed p\u0159\u00edle\u017eitost v podob\u011b vyu\u017e\u00edv\u00e1n\u00ed reklamn\u00edho cross sellingu jak v tradi\u010dn\u00ed (nap\u0159. ti\u0161t\u011bn\u00e9), tak i v online podob\u011b; pro ob\u011b dv\u011b strany (m\u00e9dia i uveden\u00e9 firmy a projekty) m\u00e1 takov\u00e9 partnerstv\u00ed v\u00fdznamn\u00fd komer\u010dn\u00ed potenci\u00e1l \u201eT\u00fdden\u00edk Trend pova\u017eujeme za jeden z nejkvalitn\u011bj\u0161\u00edch a nejkompetentn\u011bj\u0161\u00edch titul\u016f na slovensk\u00e9m medi\u00e1ln\u00edm trhu. Vydavatelstv\u00ed 7 PLUS zase p\u0159edstavuje tradi\u010dn\u00ed a \u0161irokospektr\u00e1ln\u00ed medi\u00e1ln\u00ed portfolio se siln\u00fdmi ti\u0161t\u011bn\u00fdmi i online tituly,\u201c uvedl Martin Danko. V n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch m\u00e1 Penta spolu se sv\u00fdmi partnery za c\u00edl vybudovat a p\u0159edstavit medi\u00e1ln\u00ed management, kter\u00fd bude slo\u017een\u00fd z mezin\u00e1rodn\u00edch i dom\u00e1c\u00edch expert\u016f. Management bude zodpov\u011bdn\u00fd za dal\u0161\u00ed akvizice nejen na slovensk\u00e9m, ale i na \u010desk\u00e9m a polsk\u00e9m trhu, a z\u00e1rove\u0148 bude strategicky \u0159\u00eddit cel\u00e9 medi\u00e1ln\u00ed portfolio. \u201eJsme si pln\u011b v\u011bdomi zodpov\u011bdnosti i obav, kter\u00e9 m\u016f\u017ee n\u00e1\u0161 vstup na medi\u00e1ln\u00ed trh vyvolat \u2013 p\u0159edev\u0161\u00edm proto, \u017ee na\u0161e investi\u010dn\u00ed skupina pat\u0159\u00ed mezi p\u0159edn\u00ed hr\u00e1\u010de na slovensk\u00e9m, \u010desk\u00e9m a polsk\u00e9m trhu. I proto chceme d\u016fsledn\u011b odd\u011blit \u0159\u00edzen\u00ed a \u010dinnost redakc\u00ed od na\u0161ich dal\u0161\u00edch podnikatelsk\u00fdch aktivit \u010di z\u00e1jm\u016f. S veden\u00edm redakc\u00ed chceme otev\u0159en\u011b diskutovat o jasn\u011b definovan\u00fdch pravidlech v podob\u011b etick\u00e9ho kodexu, kter\u00fd bude redakc\u00edm garantovat nez\u00e1vislost p\u0159i tvorb\u011b novin\u00e1\u0159sk\u00e9ho obsahu,\u201c dodal Martin Danko. Medi\u00e1ln\u00ed skupina 7 PLUS vydavatelstv\u00ed 7 PLUS vzniklo v roce 1990 a je druh\u00fdm nejv\u011bt\u0161\u00edm vydavatelstv\u00edm na Slovensku vyd\u00e1v\u00e1 15 titul\u016f se \u0161irok\u00fdm spektrem zam\u011b\u0159en\u00edhlavn\u00edmi tituly jsou den\u00edk Plus JEDEN DE\u0147 a t\u00fdden\u00edk PLUS 7 DN\u00cd, kter\u00fd je l\u00eddrem v po\u010dtu prodan\u00fdch v\u00fdtisk\u016f mezi slovensk\u00fdmi t\u00fdden\u00edky www.7plus.sk\u00a0 internetov\u00e1 medi\u00e1ln\u00ed spole\u010dnost Centrum Holdings je sou\u010d\u00e1st\u00ed skupiny 7 PLUS od roku 2013; Centrum Holdings vzniklo v roce 2008 slou\u010den\u00edm dvou samostatn\u00fdch firem \u2013 Atlas.sk a NetCentrumv sou\u010dasnosti provozuje 13 internetov\u00fdch zna\u010dek zam\u011b\u0159en\u00fdch na \u0161irokou \u0161k\u00e1lu slu\u017eeb v roce 2013 dos\u00e1hla skupina 7 PLUS tr\u017eby ve v\u00fd\u0161i 26,3 milionu eur Vydavatelstv\u00ed TREND Holding vyd\u00e1v\u00e1 t\u00fdden\u00edk TREND, \u010dtrn\u00e1ctiden\u00edk Profit a provozuje port\u00e1l trend.sk TREND je analytick\u00fd titul o ekonomice a podnik\u00e1n\u00ed, kter\u00fd vych\u00e1z\u00ed od roku 1991. Profit je magaz\u00edn o inspirativn\u00edch lidech v byznysu i mimo n\u011bj, informuje o investov\u00e1n\u00ed a spravov\u00e1n\u00ed pen\u011bz. Trend.sk je nejen online verz\u00ed ti\u0161t\u011bn\u00fdch titul\u016f, ale p\u0159in\u00e1\u0161\u00ed i denn\u00ed zpravodajstv\u00ed a origin\u00e1ln\u00ed obsah pro \u010dten\u00e1\u0159e na webu. vydavatelstv\u00ed tak\u00e9 organizuje TREND konference, diskuzn\u00ed f\u00f3ra TREND Business Brunch a TREND Business Breakfast, TREND a PROFIT semin\u00e1\u0159e a workshopy analytick\u00e1 jednotka TREND Analyses sestavuje \u017eeb\u0159\u00ed\u010dky nejv\u011bt\u0161\u00edch firem TREND TOP a p\u0159ipravuje analytick\u00e9 produkty. Ud\u011bluje V\u00fdro\u010dn\u00ed ceny TRENDU za mimo\u0159\u00e1dn\u00e9 podnikatelsk\u00e9 v\u00fdsledky a vyhla\u0161uje ocen\u011bn\u00ed Firma roku, Banka roku, Poji\u0161\u0165ovna roku a Mana\u017eer roku. v roce 2013 dos\u00e1hlo vydavatelstv\u00ed tr\u017eeb ve v\u00fd\u0161i 5,18 milion\u016f eur www.trendholding.sk\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/\" \/>\n<meta property=\"og:site_name\" content=\"Penta Investments\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-03T09:27:00+00:00\" \/>\n<meta name=\"author\" content=\"Peter Blasbalg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Blasbalg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/\"},\"author\":{\"name\":\"Peter Blasbalg\",\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/en\\\/#\\\/schema\\\/person\\\/2b5af56613b6f0b2968a1eb1570816e7\"},\"headline\":\"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed\",\"datePublished\":\"2014-09-03T09:27:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/\"},\"wordCount\":7,\"commentCount\":0,\"keywords\":[\"Tiskov\u00e9 zpr\u00e1vy\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/\",\"url\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/\",\"name\":\"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed &#8212; Penta Investments\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/en\\\/#website\"},\"datePublished\":\"2014-09-03T09:27:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/en\\\/#\\\/schema\\\/person\\\/2b5af56613b6f0b2968a1eb1570816e7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/penta-zacina-investovat-do-medii\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/www.pentainvestments.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.pentainvestments.com\\\/en\\\/\",\"name\":\"Penta Investments\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pentainvestments.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pentainvestments.com\\\/en\\\/#\\\/schema\\\/person\\\/2b5af56613b6f0b2968a1eb1570816e7\",\"name\":\"Peter Blasbalg\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed &#8212; Penta Investments","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/","og_locale":"cs_CZ","og_type":"article","og_title":"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed &#8212; Penta Investments","og_description":"Investi\u010dn\u00ed skupina Penta vstupuje na medi\u00e1ln\u00ed trh, a to prost\u0159ednictv\u00edm spolupr\u00e1ce s holandskou investi\u010dn\u00ed spole\u010dnost\u00ed V 3 Media Holdings. Ta uzav\u0159ela akvizici vydavatelstv\u00ed 7 PLUS, a.s., v\u010detn\u011b internetov\u00e9 spole\u010dnosti Centrum Holdings, a akvizici vydavatelstv\u00ed TREND Holding, s.r.o. Pod tato vydavatelstv\u00ed pat\u0159\u00ed mimo jin\u00e9 nej\u010dten\u011bj\u0161\u00ed slovensk\u00fd t\u00fdden\u00edk PLUS 7 dn\u00ed, den\u00edk Plus JEDEN DE\u0147 a ekonomick\u00fd t\u00fdden\u00edk TREND. C\u00edlem Penty je postupn\u011b roz\u0161\u00ed\u0159it sv\u00e9 investi\u010dn\u00ed p\u016fsoben\u00ed v m\u00e9di\u00edch i na \u010desk\u00fd a polsk\u00fd trh a aktivn\u011b se tak pod\u00edlet na prob\u00edhaj\u00edc\u00ed vlastnick\u00e9 konsolidaci. \u201eEkonomick\u00fd model fungov\u00e1n\u00ed p\u0159edev\u0161\u00edm ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed \u010del\u00ed z\u00e1sadn\u00edm v\u00fdzv\u00e1m v podob\u011b poklesu tr\u017eeb z reklamy. Je z\u0159ejm\u00e9, \u017ee na to, aby se tradi\u010dn\u00ed m\u00e9dia dok\u00e1zala p\u0159izp\u016fsobit t\u00e9to nov\u00e9 realit\u011b a p\u0159e\u017e\u00edt, pot\u0159ebuj\u00ed finan\u010dn\u011b siln\u00e9ho a stabiln\u00edho investora. My proto chceme na\u0161im medi\u00e1ln\u00edm partner\u016fm nab\u00eddnout finan\u010dn\u00ed stabilitu a z\u00e1rove\u0148 \u0161irok\u00e9 know-how a expert\u00edzu z \u0159\u00edzen\u00ed slo\u017eit\u00fdch restrukturaliza\u010dn\u00edch projekt\u016f v regionu. Na\u0161\u00edm c\u00edlem je pod\u00edlet se na vybudov\u00e1n\u00ed ekonomicky \u00fasp\u011b\u0161n\u00e9ho modelu fungov\u00e1n\u00ed m\u00e9di\u00ed ve st\u0159edoevropsk\u00e9m regionu,\u201c \u0159ekl Martin Danko, mluv\u010d\u00ed investi\u010dn\u00ed skupiny Penta. D\u016fvody, kter\u00e9 vedou Pentu ke vstupu na medi\u00e1ln\u00ed trh: st\u0159edoevropsk\u00fd akvizi\u010dn\u00ed potenci\u00e1l, kter\u00fd umo\u017e\u0148uje velikost investice v souladu s investi\u010dn\u00edmi krit\u00e9rii Penty postupn\u00fd odchod nadn\u00e1rodn\u00edch vydavatelsk\u00fdch skupin a hr\u00e1\u010d\u016f z regionu v\u00fdrazn\u00e1 exponovanost Penty v maloobchodn\u00edm odv\u011btv\u00ed a ve firm\u00e1ch, kter\u00e9 jsou siln\u011b orientovan\u00e9 na koncov\u00e9ho z\u00e1kazn\u00edka; Penta vlastn\u00ed firmy, jako je Fortuna, Dr. Max, D\u00f4vera, EM&amp;F Group, Svet zdravia, EMC, ProCare, Primabanka a Privatbanka, kter\u00e9 spolu s dal\u0161\u00edmi retailov\u00fdmi spole\u010dnostmi dosahuj\u00ed ro\u010dn\u00ed tr\u017eby v objemu 3,5 miliardy eur investice do m\u00e9di\u00ed vytv\u00e1\u0159\u00ed pro tyto firmy a projekty zaj\u00edmavou obchodn\u00ed p\u0159\u00edle\u017eitost v podob\u011b vyu\u017e\u00edv\u00e1n\u00ed reklamn\u00edho cross sellingu jak v tradi\u010dn\u00ed (nap\u0159. ti\u0161t\u011bn\u00e9), tak i v online podob\u011b; pro ob\u011b dv\u011b strany (m\u00e9dia i uveden\u00e9 firmy a projekty) m\u00e1 takov\u00e9 partnerstv\u00ed v\u00fdznamn\u00fd komer\u010dn\u00ed potenci\u00e1l \u201eT\u00fdden\u00edk Trend pova\u017eujeme za jeden z nejkvalitn\u011bj\u0161\u00edch a nejkompetentn\u011bj\u0161\u00edch titul\u016f na slovensk\u00e9m medi\u00e1ln\u00edm trhu. Vydavatelstv\u00ed 7 PLUS zase p\u0159edstavuje tradi\u010dn\u00ed a \u0161irokospektr\u00e1ln\u00ed medi\u00e1ln\u00ed portfolio se siln\u00fdmi ti\u0161t\u011bn\u00fdmi i online tituly,\u201c uvedl Martin Danko. V n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch m\u00e1 Penta spolu se sv\u00fdmi partnery za c\u00edl vybudovat a p\u0159edstavit medi\u00e1ln\u00ed management, kter\u00fd bude slo\u017een\u00fd z mezin\u00e1rodn\u00edch i dom\u00e1c\u00edch expert\u016f. Management bude zodpov\u011bdn\u00fd za dal\u0161\u00ed akvizice nejen na slovensk\u00e9m, ale i na \u010desk\u00e9m a polsk\u00e9m trhu, a z\u00e1rove\u0148 bude strategicky \u0159\u00eddit cel\u00e9 medi\u00e1ln\u00ed portfolio. \u201eJsme si pln\u011b v\u011bdomi zodpov\u011bdnosti i obav, kter\u00e9 m\u016f\u017ee n\u00e1\u0161 vstup na medi\u00e1ln\u00ed trh vyvolat \u2013 p\u0159edev\u0161\u00edm proto, \u017ee na\u0161e investi\u010dn\u00ed skupina pat\u0159\u00ed mezi p\u0159edn\u00ed hr\u00e1\u010de na slovensk\u00e9m, \u010desk\u00e9m a polsk\u00e9m trhu. I proto chceme d\u016fsledn\u011b odd\u011blit \u0159\u00edzen\u00ed a \u010dinnost redakc\u00ed od na\u0161ich dal\u0161\u00edch podnikatelsk\u00fdch aktivit \u010di z\u00e1jm\u016f. S veden\u00edm redakc\u00ed chceme otev\u0159en\u011b diskutovat o jasn\u011b definovan\u00fdch pravidlech v podob\u011b etick\u00e9ho kodexu, kter\u00fd bude redakc\u00edm garantovat nez\u00e1vislost p\u0159i tvorb\u011b novin\u00e1\u0159sk\u00e9ho obsahu,\u201c dodal Martin Danko. Medi\u00e1ln\u00ed skupina 7 PLUS vydavatelstv\u00ed 7 PLUS vzniklo v roce 1990 a je druh\u00fdm nejv\u011bt\u0161\u00edm vydavatelstv\u00edm na Slovensku vyd\u00e1v\u00e1 15 titul\u016f se \u0161irok\u00fdm spektrem zam\u011b\u0159en\u00edhlavn\u00edmi tituly jsou den\u00edk Plus JEDEN DE\u0147 a t\u00fdden\u00edk PLUS 7 DN\u00cd, kter\u00fd je l\u00eddrem v po\u010dtu prodan\u00fdch v\u00fdtisk\u016f mezi slovensk\u00fdmi t\u00fdden\u00edky www.7plus.sk\u00a0 internetov\u00e1 medi\u00e1ln\u00ed spole\u010dnost Centrum Holdings je sou\u010d\u00e1st\u00ed skupiny 7 PLUS od roku 2013; Centrum Holdings vzniklo v roce 2008 slou\u010den\u00edm dvou samostatn\u00fdch firem \u2013 Atlas.sk a NetCentrumv sou\u010dasnosti provozuje 13 internetov\u00fdch zna\u010dek zam\u011b\u0159en\u00fdch na \u0161irokou \u0161k\u00e1lu slu\u017eeb v roce 2013 dos\u00e1hla skupina 7 PLUS tr\u017eby ve v\u00fd\u0161i 26,3 milionu eur Vydavatelstv\u00ed TREND Holding vyd\u00e1v\u00e1 t\u00fdden\u00edk TREND, \u010dtrn\u00e1ctiden\u00edk Profit a provozuje port\u00e1l trend.sk TREND je analytick\u00fd titul o ekonomice a podnik\u00e1n\u00ed, kter\u00fd vych\u00e1z\u00ed od roku 1991. Profit je magaz\u00edn o inspirativn\u00edch lidech v byznysu i mimo n\u011bj, informuje o investov\u00e1n\u00ed a spravov\u00e1n\u00ed pen\u011bz. Trend.sk je nejen online verz\u00ed ti\u0161t\u011bn\u00fdch titul\u016f, ale p\u0159in\u00e1\u0161\u00ed i denn\u00ed zpravodajstv\u00ed a origin\u00e1ln\u00ed obsah pro \u010dten\u00e1\u0159e na webu. vydavatelstv\u00ed tak\u00e9 organizuje TREND konference, diskuzn\u00ed f\u00f3ra TREND Business Brunch a TREND Business Breakfast, TREND a PROFIT semin\u00e1\u0159e a workshopy analytick\u00e1 jednotka TREND Analyses sestavuje \u017eeb\u0159\u00ed\u010dky nejv\u011bt\u0161\u00edch firem TREND TOP a p\u0159ipravuje analytick\u00e9 produkty. Ud\u011bluje V\u00fdro\u010dn\u00ed ceny TRENDU za mimo\u0159\u00e1dn\u00e9 podnikatelsk\u00e9 v\u00fdsledky a vyhla\u0161uje ocen\u011bn\u00ed Firma roku, Banka roku, Poji\u0161\u0165ovna roku a Mana\u017eer roku. v roce 2013 dos\u00e1hlo vydavatelstv\u00ed tr\u017eeb ve v\u00fd\u0161i 5,18 milion\u016f eur www.trendholding.sk","og_url":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/","og_site_name":"Penta Investments","article_published_time":"2014-09-03T09:27:00+00:00","author":"Peter Blasbalg","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Peter Blasbalg"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/#article","isPartOf":{"@id":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/"},"author":{"name":"Peter Blasbalg","@id":"https:\/\/www.pentainvestments.com\/en\/#\/schema\/person\/2b5af56613b6f0b2968a1eb1570816e7"},"headline":"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed","datePublished":"2014-09-03T09:27:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/"},"wordCount":7,"commentCount":0,"keywords":["Tiskov\u00e9 zpr\u00e1vy"],"articleSection":["Uncategorized"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/","url":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/","name":"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed &#8212; Penta Investments","isPartOf":{"@id":"https:\/\/www.pentainvestments.com\/en\/#website"},"datePublished":"2014-09-03T09:27:00+00:00","author":{"@id":"https:\/\/www.pentainvestments.com\/en\/#\/schema\/person\/2b5af56613b6f0b2968a1eb1570816e7"},"breadcrumb":{"@id":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pentainvestments.com\/cs\/penta-zacina-investovat-do-medii\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/www.pentainvestments.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Penta za\u010d\u00edn\u00e1 investovat do m\u00e9di\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/www.pentainvestments.com\/en\/#website","url":"https:\/\/www.pentainvestments.com\/en\/","name":"Penta Investments","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pentainvestments.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.pentainvestments.com\/en\/#\/schema\/person\/2b5af56613b6f0b2968a1eb1570816e7","name":"Peter Blasbalg"}]}},"_links":{"self":[{"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/posts\/5019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/comments?post=5019"}],"version-history":[{"count":0,"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/posts\/5019\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/media?parent=5019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/categories?post=5019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pentainvestments.com\/cs\/wp-json\/wp\/v2\/tags?post=5019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}