The economics of the group were positively influenced by primary investments in energy, retail and healthcare. In 2009 the investment group concluded 7 transactions, and by September 1st, 2010 had concluded 5 acquisitions.
"Our strategy is oriented to the growth of the group. We want to decide on the possible further diversification of our portfolio. Besides investments such as private equity and real estate development, we are analyzing another two possible lines of Penta entrepreneurship. We are considering new directions towards financial services and healthcare. We are already established in both of these sectors, feasibility studies are in progress, and the decision will be taken by the end of this year," Jaroslav Haščák, managing partner of Penta Investments for the Buy-Out division.
Penta is most strongly represented currently in three markets: Czech Republic (36%), Poland (30%) and Slovak Republic (29%). It has 5% of its assets in another ten countries.
There are also changes within the top management of the group. As of January 1st, 2011, the current investment director Eduard Maták will be a partner of Penta.
"Our partnership structure is open, we are negotiating with other potential partners from the external environment as well," Marek Dospiva, partner of Penta Investments.
As of September 9th, 2010, Penta's visual identity has changed. Above all Penta has been in the process of changing its logo and its visual style. The old logo was in use since 2002. The goal of the new visual identity is to simplify the application of the logo and to express in a better way the development of the group, which has gone from a local to a Central European market player. The key characteristics of the new logo are minimalism, timelessness, and progressivism.